Insights & News

WildBrain Bakes Up An All-New Strawberry Shortcake For Today's Digital Savvy Kids

New series to make exclusive digital-first debut on the WildBrain Spark AVOD network on YouTube, September 18; New Roblox game, Baking with Strawberry Shortcake, launching October 2

WildBrain Announces Executive Appointments to Fuel New Business, Creativity and Integration

Former Mattel, Fullscreen and 20th Century Fox executive Damon Berger named to newly created role of Chief Marketing Officer.

Crayola Launches New Season of Digital-First Content in Partnership with WildBrain Spark

New original content based on popular Crayola toy line launches on YouTube as part of brand's digital engagement marketing strategy to reach Generation Alpha

Older children posing for Back to School

Reaching Generation Alpha During Back-to-School Season Sets Brands Up for The Holidays

For marketers looking to reach Generation Alpha and their families here are four critical insights based on our latest research report.

New Fireman Sam Stop Motion Series bursts onto YouTube & YouTube Kids

New Fireman Sam Stop Motion series bursts on to YouTube & YouTube Kids! Our awesome digital studios has produced a set of highly entertaining stories in stop motion for Mattel's iconic Fireman Sam brand.

THE STREAMING GENERATION: Shaping the Future of Family Advertising

Our latest research in partnership with Ipsos MORI explores the influence of Generation Alpha – the first fully digital cohort of kids – and how their viewing habits and preferences impact purchasing decisions in US & UK households.